MasterCard has unveiled MasterCard SecureCode , an implementation of Visa's 3D-Secure plus old initiatives repackaged and realigned into a whole package.  MasterCard's 3D-Secure implementation is an interesting variation in that it uses UCAF.  Just like Visa, MasterCard's press release neglected to mention the role Arcot Systems played.  While this might be acceptable business practice, I dislike such political snubnosing moves transparent to industry insiders.

Snubnosing aside, I like SecureCode better than Verified-by-Visa from marketing point of view.  SecureCode is easy to say yet identifiable and clearly explains it from the customer's point of view: a code used for secure payment.  In contrast, "Verified-by-Visa" is a tongue-twister and explains the technology from Visa's point of view.  Problem gets worse in non-English speaking countries where the task of explaining becomes either impossible with Verified-by-Visa as the marketing flag or fragmented if some country-specific name is used instead.  I recommended SecurePIN before and its not too late to use it.  Similarity with SecureCode will just make it more effective.