On KISSmetrics

I think Hiten Shah, CEO of KISSmetrics, is too distracted with recent lawsuits to understand the mistake his company made: not looking out for their customers.

Legality of using ETag for tracking or reusing same ETag hash across domains is unclear and should be answered through legal process. What is clear, however, is that their usage raises suspicions and invites accusations against their loyal customers, not just KISSmetrics.

KISSmetrics should have foreseen this but apparently either did not or  did but failed to act before it blew up. I hope my two cents worth will help them learn and improve their service. Lawsuits may come and go but lessons learned will stay with you.

An ounce of foresight is worth a pound of hindsight.

Excuses make poor stain removers.


Cinemetrics is a promising example of Identicon IMO. Similar efforts have been made audio clips.

Cinemetrics aims to create a visual “fingerprint” for film using the editing structure, color, speech and motion.

Design challenge in generating interesting ‘fingerprint’ depends largely on the target audience. Multimedia production is a very iterative process resulting in many variations and combinations so, if the target audience are film editors, challenge is in finding ways to emphasize difference without sacrificing similarity.