Thesa Online is a new Korean online game that looks like Diablo 2.  It differs from Diablo 2 in that treasures you find are meatspace goods like MP3 players, bicycles, and computers.  There are also cash prizes ranging from $200 to $5000.  According to Lee Gi-chang, President of Thesa Online, they plan to return 20% of profit back to the users as prizes.  Will this work?  Yes in Korea.  Maybe in US.  Hacking and slashing is definitely an interesting way to shop.  "Honey, can you lend me your Avenger?  Macy's is having a Hack'n Slash Sale."