A must read insightful article on iTunes Music Store by Scott Loftesness, a micropayment business guru and one of few people whose views I respect. Scott starts from a consumer's view and then examines iTunes Music Store business from a micropayment business expert's point of view. As I said, a must read if you are interested in the business side of iTunes Music Store. What do I think of iTunes Music Store? It's not just a hit, but a homerun of the decade.