Continuing the discussion that started with Ads in Feeds, I think the next step in content-syncation markets is emergence and proliferation of OEM news aggregators for premium content service providers. In this space, oversea software developers can compete effectively against open source and shareware developers.
Companies with necessary internal resources to develop their own news aggregators (i.e. Microsoft) or sufficient needs to differentiate itself (i.e. Apple) will develop their own, but most companies will opt to buy and brand OEM news aggregators, initially as a marketing ploy, but ultimately as a source of revenue.
Inevitable consequence is a feature war that will stretch the definitions of syndication and blogging. Marc will be a very happy man. 🙂