Customer Service in South Korea

South Korean consumers have come to expect high quality customer service as the norm, particularly with electronic goods. If a washer or TV breaks, repairmen is expected to show up in hours after making the call, not days like in the US. And if a product has a design defect, the manufacturers can expect unstoppable torrent of complaints until the defect is fixed. Thankfully, consumers don't just complaint but actively suggest ways to improve product design, packaging, and marketing, a phenomenon foreign companies can appreciate.
So it's not surprising that a man drove a $200,000 Mecedes into SKT HQ when he didn't get the service expected. A lonely island of intelligence amidst a sea of mindless rage: the car was rented.

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