On Internet, the porn industry often is the technological leader when it comes to marketing.  This time, they came up with something new: porn popups. It takes advantage of a feature that is starting to show up in movie players such as Microsoft Media Player.  The feature allows a movie to contain instructions to open and display an embedded URL in a web browser when you view the movie.  Distribution typically starts with Usenet and the Web and relies on the Message is the Product marketing approach, meaning people will distribute it to others if the movie is enjoyable.

I don't know if others already have a name for this new marketing technology, but I am going to call it Media Popup for now.  It can be applied not only to movies, but to other popular media types such as music, games goods, and others.  If there aren't any MP3 players out there that does this already, I am sure there will be soon enough.