Ray [Ozzie] writes "don't blogs actually increase the value of Sponsored Links?"  Unless I misinterpreted his argument, Google makes money by selling control over keywords, control which becomes more important as noise (i.e. blogs) gets louder.  As blogs get more popular, everyone will have to pay protection money to stay above the blogging flood.

He has a valid point.  But, while the value of Sponsored Links rises, the value of Google as a useful service will go down.  Google will have to find a sustainable balance between the two values.  I think the solution I outlined yesterday provides that balance because, while most bloggers will choose to implement it, the solution is not under Google's control and allow intentional abuse by, er, evil bloggers.  Evil bloggers?  Aiya!  Mr. Bush has some powerful memes.