PDF: Unfit for Human Consumption

Jakob Nielsen rants on PDF (thx to Dan Gillmor).  Jakob is absolutely right on this.  It is not just PDF.  Viewing PDF via Acrobat is as pleasing as watching My Dinner with Andre in slow motion.  The mystery I need to solve is how the hell Adobe manages to keep selling this monstrosity effortlessly.  They just some how popup in the Fortune 500 IT grocery list.

Another reason why I read Jakob's article with interest is that newspaper UIs have potential for having similar problems.  Orphaned location, in particular, is a serious one that is difficult to workaround.  I don't know why I am so fatally attracted to tough problems.  Must be the ego thing.