Blogs of executives are starting to appear and at least some of them seems to be using ghost-bloggers according to a comment by Elwyn Jenkins (aka Microdoc) to my Blogs will fade away post is of any indication. Elwyn wrote:
"I would have to disagree that most of the writing can now go in-house for most corporations. People within corporations do not have the time to 'blog' for their company, and few feel that they can write. Already, I write three blogs for large companies and have a growing list of clientele. I will soon be putting writers on to handle the volume of writing. The task is to listen to what is going on within a company, learn the voice of a key person and blog for that person. The client ultimately publishes today's blog, but a professional writer, thinks up the ideas, and puts a spin on today's blog to match in with a series of events within the corporation."
My initial response was "Whoa! That's cheating." But I thought about it some more and tried to think about it from the perspective of businesses and executives. It made sense. While writing style matters, it is the message that matters more. How we think and how we write also make a lot of noise that seeps into our blogs and interefere with the message we are trying to convey.
Still, I thought ghost-blogging is a topic others might want to think about. One blogging lessons I have learned recently is that I should write, not only about what I want to write about, but also what my readers want to write about in response to my post. Participation is a big component of blogging after all. So tell me what you think of ghost-blogging.
If you are a forward-looking executive for a large corporation who wants to see how blogging can help you do your job better, but have either terrible writing skills or leaky-temper problems, give Elywin a call. I have both problems, but I don't have much of an *ss to cover. You do.
Update #1: I have created a Ghost-Blogger Directory for people to offer their services. Until a better directory is created elsewhere, this will have to do. Send me a note if you want to be included.