Kaye Trammell, whom I ran across via Dave's post, thinks Fox Searchlight Pictures blog sucks because:

1. It isn't even hosted on a real server. They host it on blogspot. Don't get me wrong, blogspot is great — if you're a teenager without server space! This is a CORPORATE BLOG for heaven's sake — host it on the company's server!
2. The content stinks. I don't want mini press releases about award nominations or what cities a movie is in. I want real content. I want to know what it is like on a set. I want some stars to guest blog. I want to know what George Clooney asks for in his trailer. I want content that I can't get anywhere else.
3. The branding bites. Is this a film company? One tacky mouse over logo – great. Where are the corporate colors? Where is the link to the blog on main site? This blog is missing out on everything freshmen learning in marketing 101.

One does what one can and it takes time for an organization to discover and learn the values of blogging and to commit resources.  Andrew is obviously a blogger doing what he can to convince his company about blogging.  Meanwhile a Miss Perfect comes along and places it at the top of her worst corporate blogs.  Geesh.

Even a big company has to start somewhere and it isn't reasonable to expect every corporate blogs to be top of the line from the start.  If her kinds of nonsense is what they teach in Marketing 101, I am glad I skipped it.

Blogging is about making it affordable, time and resource wise, to deliver fresh content and it doesn't need this "What Mr. Einstein needs is a haircut" kind of vanity.