Revenue Pheeds

Commercial interest in RSS seems to be heating up.  I was intrigued by the domain name ( of one of the commenters (Bill Flitter) to the Ads in Feeds and OEM News Aggregators posts, so I looked up and found this:

Pheedo provides comprehensive solutions to help publishers maximize revenue from content syndication including RSS and ATOM formats.

Maybe Bill Flitter can talk a bit about his (Portland-based?) company and what it's about.  Bill?

Is it just me or am I starting to sound like Larry King?