Impact of powerful brands on our minds is stronger than most people realize because it hits us below the belt, at the subconscious level.  It swoops under your flailing arms of reason and strikes hard, leaving long lasting bruises of wanting and trusting.  Those bruises are weak spots hackers will attack to knock you down.

Enough with words.  Click on some of the links below to experience the impact of powerful brand images.  They are links to phishing parody pages.  To experience the impact fully, try to observe the effect of the brand image on each page.  Note that you already know that these pages are fake cockeyed pages.

• eBay
• Visa
• Merrill Lynch
• UPS
• Wells Fargo
• Amazon
• MCI

I think protecting brand images from being abused at the browser level make sense even if strapping DRM technologies into IE or Safari might seem distasteful to some of us.