Google’s Shadow on Web 2.0

GaragedWow. Google's growth is impressive. However, Google's continuing growth represents a problem, not just Google's direct competitors, but small guys as well as advertisers. Reports I've seen predicts that online advertising market will grow at a little over 12% for search and 7% for display. If Google's growth rate continues to outpace market growth rate, will there be any room left for Web 2.0 businesses or will everyone have to just live on AdSense crumbs? If AdSense becomes the only game in town, what prevents Google from scooping up the crumbs? And what will advertisers face when Google's share of the online advertising market grow beyond 50%? Heck, Google already has 25%!