Mad Cow Disease Hysteria in Korea

Hysteria over mad cow disease is reaching boiling point in South Korea (photos of candle vigil), triggered by recent pre-FTA concession by South Korean President Lee to remove ban against US beef and boosted by a timely sensational episode on PD Notebook, a Korean version of 60-minutes.
Regardless of all the arguments for or against US beef export to Korea, I find it interesting that people are desensitized to countless deaths-by-car yet hysterical over the possibility of death-by-food. And it's ironic that Korean automakers stand to gain significantly from the US-Korea FTA if it goes through.