InfoWorld's new website design is a good example of how not to do a news portal. Its too business, too clean, too even. InfoWorld is forgetting that readers visiting a news site wants news first of all, followed by expert opinions and then product reviews. In InfoWorld's new design, its the portal section titles and tabs that screams for attention over all important news headlines. Even worse, news headlines are displayed in similar muted style as the non-news items like directory information. While I am not advocating supermarket tabloid style for news, sterilizing of news headlines is a stupid thing to do. This lesson impacts RSS read UI as well as there is a world of difference between reading a blog post in original context and in midst of thousand other news.