Looks like the Atom project's name problem is not over yet.  Atom is now out due to potential trademark problems.  There is a final naming vote planned to start on August 1st, but I don't see anything that jumps out.  My own name proposal is SIX (Syndicated Information eXchange) as in Six Degree.  I don't know if the name will make Six Apart ecstatic or upset, but I think SIX is a good simple name.