With so many new advertising startups, I think we'll soon see negative advertising sites. Call it TechGrill.com, the nemesis of TechCrunch. Instead of mentioning products and services that editors like, TechGrill focuses on the downside, kicking the balls of technology if you will. Why is this interesting? It's interesting because when someone is down (er, kicked down that is), others will profit. In practical terms, companies would want to advertise where their competitors are grilled.
PS: don't bother looking up the domain name. I took it just in case I get bored enough to actually do it. After all, I enjoy telling people what's wrong with them. ;-p