"Scott" illustrates the concept of Reversal Points using AOL and Download.com as an example.

One of the things I've learned to appreciate in business are the reversal points that come along as things evolve. A good example of what I mean by that is what Bob Pittman did to AOL…

…So, we're at one of those reversal points. Downloads.com has developed to the point where it thinks it has become such an important hub for downloadable software that it can charge the providers of that software a fee just for making it available.

His comments made me think of Malcolm Gladwell's book titled "The Tipping Point: How Little Things Can Make a Big Difference", a good book.  I particularly like the section about how NY City subway was cleanup.  There are similarities between Tipping Point and Reversal Point, although TP seems more active like a Judo throw and RP seems more reactive in nature like a pendulum swinging back.  More food for thought later.