Lets face it, Blogland is as flat as LA and sprawls like it too. Hotspots, quiet neighborhoods, noisy industrial areas, linked together by freeways and byways. If today's Blogland is LA, tommorrow's Blogland will look like NY with skyscapers reaching for the sky. By a skyscraper, I mean a nested group of blogs forming a hierarchical structure. From little two story buildings for startups to equivalents of Empire State building for mega-corporations.
I started with my observation that, while hierarchical structures are common in the real world, this is not the case in the Blogland. The real world is populated by individuals, but groups tend to form a hierarchy. To project these groups into Blogland, we need hierarchical blogs. I chose skyscrapers as a metaphor to deliver the idea more vividly.
As a company gets larger, flow and storage of information becomes crucial. Blogging technologies can help in this area, but typically chaotic network of blogs could do more harm than help. A CEO is not likely to know about about, let alone subscribe to, a lowly QA engineer's blog. Noises generated in a large network of employee blogs also needs to be managed.
Introducing hierarchy to a blog network will help us solve these problems. Exactly how this can be done remains to be solved, but I am absolutely convinced that this is where blogging technology is heading. If we can raise productivity with blogging technologies, companies will pay. I believe introduction of hierarchy is the first step.
Update: My zealot-style of writing can sometime work against me, so I thought I should clarify that I am not proposing absolute hierarchy for blogs, just adding hierarchy to what is already there to reflect real world structures. This helps orient bloggers in the group and eases understanding of built-in information flow (up, down, sideway, etc.).