As some of you know, I am a judge in Weblogs, Inc's 'Perfect' Corporate Weblogging 'Elevator Pitch' Contest which is now in the scoring phase.  I just spent an hour on the submissions and, frankly, it was difficult to judge because:

1. I know too much about blogging to emulate clueless executives.
    
2. There are too many unknowns about the audience.

Making a 'pitch' without knowing much about your audience is like pitching without knowing where the strikezone is.  Know who they are and what they are interested in so you can select the appropriate bait and dangle it where they are likely to bite.

Anyhow, I think such a contest should be held once a week with a specific target description.  For example, VP of Marketing at Nike, VP of Sales at Victoria Secret, or VP of Engineering at Sony.  Forget the judges too.  Instead let the readers cast their votes to select the Pitch of the Week.  Fast forward and I wouldn't be surprised if executives send in pitch requests to hear how blogging can help their particular company.  Heck, asking for help is a form of marketing after all as enterprising Nigerians have showed.