The conversation between Tim and others about Web 2.0 trademark fiasco is a good example of how one should not deal with an angry mob. Reasons, logical or not, make poor defense against forces of emotions which has to be dealt with before they pile up.

At this point, I think O'Reilly Web 2.0 Conference is ruined as a conference name yet Tim continues to argue with the crowd. Tim should just give them what they want (Web 2.0) and try to salvage what is more valueable (O'Reilly). But then he must climb over his own wall of emotions to do that.